Flutterby's Boutique Web Designer / Lead Graphic Designer
Flutterby's Boutique, a vintage shop located in Buntingford selling vintage designer clothing. I was given the task of designing their brand identity using a retro label the owner had resourced. I manipulated the elements to fit within a space to suit their street sign, shop sign and website banner, by adding a decorative frame and Trinigan Font to compliment the style and promote the feel of quality goods.
After ten years trading locally with this brand the shop is now reaching out to a wider market by selling online.
Music Passion Lead Graphic Designer
Music Passion the social channel of Classical.com for performers and fans needed a brand identity for it's launch in 2019. I was asked to design the look using pink as the main colour. I created a palette that worked with the pink, complimentary font, logo , along with graphic elements that conveyed timeless music. Web assets, marketing posters, brochures and social media assets were also designed by me using the new successful branding. The design has received many positive comments and the social platform is constantly growing, currently has over 12,000 subscribers.
Music Passion Founder, Roger Press comments on brand success:-
The design of Music Passion was fundamental to establishing the business. The coherent branding and look and feel was an attractive feature to 90% of the people we engaged with. It was frequently one of the first things they commented on.
Performers.The brand and design led to signing up 45 Performers in the nine months before the start of the pandemic. That was a 90% higher rate or Performer acquisition than we had forecast (we expected numbers to be in the low 20s). It attracted Performers from the USA, Europe, China and Africa. Each performer mentioned design as one of the top three reasons for joining Music Passion.
Team. We kept a team of high quality people involved because they all identified and wanted to build the brand. I was the central asset of the business, which made the concept very clear. It meant productivity was high, because the team could get to work with a clear design led vision for the business.
Market. We did invest some effort in social channels. We were using a third party platform, which was not very flexible. This meant it was difficult to manage the user journeys in the way we wished. We know from the small amount of social media work the image of Music Passion and the logo was an attractive feature of the business.
Partnering. The business must find partnerships to thrive. The design was a leading element in business development, and attracting partners. We believe that we will close a partnership agreement by the end of January. That will be largely due to the professionalism of the design, which makes the concept very clear.
Academic Rights Press Lead Graphic Designer
Academic Rights Press supply Music data for academics and researchers, including music trends, music samples, music history with data graphs. My design brief spanned online documents, printed brochures and event banners to convey the product in a professional, and attractive format. I used the live data graphics merged with movement and pulse to convey the music information service.